MTV RE:DEFINE RAISES $2.2+ MILLION
2015’s annual MTV RE:DEFINE auction and event was a smashing success! In total $2.2 million USD was raised to benefit the MTV Staying Alive Foundation (grassroots funding for HIV prevention and awareness initiatives) and the Dallas Contemporary (one of the largest non-collecting art museums in the U.S.). The night kicked-off with a red carpet entrance. It was a who’s-who of the art world – renowned gallerists, curators and some of the world’s most respected artists, including Dan Colen and Michael Craig-Martin, making the night that much more special.
The evening kicked-off with the audience standing to their feet as they were treated to a performance by New York based, I.U.D., a two member band comprised of artists Lizzi Bougatsos and Sadie Laska. There was a surprise tribute video to the godfather of the Young British Artists/MTV RE:DEFINE honored guest, Michael Craig-Martin. The video featured friends, family and former art students, Damien Hirst, Liam Gillick, Richard Patterson and Gary Hume sharing the incalculable impact Michael has bestowed on the world through his teaching and his art.
The auction was conducted by the ever-dapper, Alexander Gilkes of Paddle8. The night’s biggest sale was that of Michael Craig-Martin’s steel sculpture, Umbrella (blue) which sold for a whopping $175K USD.
Amidst all of the hoopla and excitement of the event, the most important part is that all of the funds raised will continue to support the Dallas arts community through the Dallas Contemporary and global HIV prevention and awareness initiatives through MTV Staying Alive Foundation.